The Story of MobFox

MobFox from the beginning…

MobFox was born at the dawn of mobile programmatic ad technology – circa 2010 in Austria. From a young age, MobFox serviced the needs of publishers and advertisers worldwide, offering the best RTB technology of both worlds, with a brilliant SSP and exchange.

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Joining the Matomy Family

As time went on, MobFox became so successful that they gained the attention of leading global media and advertising company, Matomy Media Group Ltd. (LSE: MTMY; TASE: MTMY.TA), who acquired the company and adopted MobFox’s technology into its own family of advanced programmatic solutions in 2014.

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Focus on Developers

In 2016, striving to create the ultimate experience for both advertisers and publishers, MobFox devoted itself to becoming a publisher-first smarter monetization platform while it’s self-serve DSP grew and evolved into myDSP.

MobFox Today

Combining the latest data-driven technology and dedicated service, MobFox has developed a smarter platform that puts our publishers’ needs first. We pride ourselves on the integrity of our network and the quality of our product that enables publishers to get the most out of their mobile ad inventory in a transparent and user-friendly environment.

Your Team at MobFox

Smart, tech-obsessed problem solvers who are dedicated to creating the best platform for simplified monetization and mediation make up your team. Work personally with our account managers to ensure that you make the most of your supply and maximize revenue.

Amit Liss

Manager of Mobile Publishers Team

Amit has managed a range of vital MobFox supply side activities, including client relations, and the publishing team.

Uri Yariv

Team Leader, Demand Partnerships

All those demand partners came from somewhere, and Uri was a big part of this win after his other successes as our Senior Publisher Manager and our Senior Account Manager for Demand Partners.

Osnat Koenig

Team Leader, Mobile Media Sales

Osnat leads the media sales team and vital HR functions at MobFox, after generating impressive worldwide sales figures at Matomy.

Michael Ionita-Ganea

Director of Technology

Michael Ionita-Ganea leads the SSP R&D team and operations at our Vienna branch, and is the reason why MobFox is so great at merging technology with business.

Noam Neumann

VP Mobile Strategy

Noam has worked his way up through the MobFox ranks, starting off as a media buyer, then becoming our mobile media manager, and then moving up to the position of strategy guru.

Gil Klein

Senior VP of Media

Gil has been with the MobFox team since 2006, and has held a number of senior positions in the organization including SVP of Clients and VP of Performance and Affiliate Sales.

Keren Farag Krygier

SVP Finance

Keren oversees the Matomy Media Group’s global finance and accounting management operations. Keren has been with Matomy since 2007. Previously, she was Director of Finance at former Matomy subsidiary Adsmarket, and controller at McCann Erickson Israel Group.

Kumaran Sambandam

VP MobFox Exchange

Kumaran has 12+ years of management experience in the advertising technology industry, and has done wonders while building MobFox’s ad exchange operations into a multi-million dollar success story.

Pamela Becker

VP Global Marketing

Pamela oversees the marketing for MobFox as well as the other Matomy brands. She previously led the marketing and communications at ironSource, myThings and SafeCharge.

Ido Pollak

Chief Technology Officer

In addition to his work at MobFox, Ido was a founder at Grouper (acquired by Groupon), CTO of Brightview (acquired by British Telecom), and cofounder/CEO of TheMarker, Israel’s largest financial media company.

Sheya Hertz

VP HR

Sheya manages human resources at MobFox and all Matomy brands. Before joining Matomy, she was the VP HR of Wefi and worked at Intel in a variety of HR positions.

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